Bonjour Les Filles!
Girls, this is the most fun part. I seached recent history of makeup for you. It includes 1900-1950's. After this episode, we will talk about 1950-2000's Makeup Icon's. I love those years! It inspires me about a lot of topic. If you ready we can start it.
A History of 20th Century Makeup – Summary
Cosmetic use by American women during the first decade of the 20th century amounted to just one in five, including any basic toiletry, let alone face makeup. However between 1910 and 1929 – just 20 years, that figure reached over American women, black or white. This extraordinary change in women’s feminine perception of themselves was undoubtedly fuelled by Capitalist mass production and advertising, but also by women’s increasing fight for independence and freedom.
In the 1910’s, the increasing numbers of middle class and working women chose to kit themselves with pots of rouge which served a multipurpose during an average day. Rougewas applied subtly to lips, cheeks and forehead. The idea of ‘choice’ in brands, scents and shades really kicked off after the First World War, with the advent of Hollywood and the spell which actresses such as Theda Bara and Lillian Gish cast over women, the world over.
Kohled eyeshadow, use out of necessity to emphasize actresses eyes ( as in theater) now became an acceptable form of feminine enhancement, and brands such as Max Factor, Maybelline and Revlon soon had women spending over 1$ Billion dollars annually by 1922. By the end of the Roaring Twenties, women could choose from over 3000 face powders and several hundred rouges. One huge change in the criterion for wearing makeup by the early 20th century was a persons ‘gender’.
In past eras, it was quite common for men to be feminine if they chose, and the wearing of makeup in the courts of Europe was extremely common, even by the early 19th century.
But by 1930 – women has dominion over makeup and this ‘gender identity’ has not essentially changed in the past 80 years. The wearing or not wearing of makeup is the first choice made by many transgender men and women, as a declaration of their true gender identity.
The rise of consumerism in the 1930’s continued to link appearance and femininity with the need for beauty products and women happily embraced the idea. By the war years of the 1940s, the papers wrote regularly of the ‘fears’ of women losing their femininity’ by having to take on ‘men’s work’ and furthermore went on to praise women who managed somehow to ‘remain glamorous’ whilst assembling lethal bombs to be dropped on the enemy.
One of the few cosmetic items to avoid rationing was a girls trusty lipstick. this was considered by both men and women in all sides of the conflict as ‘necessary to maintain national morale’. A Tangee advert in 1943 wrote that “A women’s lipstick is an instrument of personal morale that helps her to conceal heartbreak or sorrow”
By the 1950’s, over 90% of women used lipsticks and rouge, and this was a reflection in many ways of the expanding middle classes in the western world.the habit of ‘making up’ was now so firmly ingrained in the psyche of a woman , that she felt ‘undressed’ if she went outside her home without a splash of cosmetics on her face.This idea of feminine self expression has essentially remained ever since. The story of makeup is an entertaining one, which conjures up feelings and images of femininity and glamour which will forever find appeal in the evolving human race.
Girls, this is the most fun part. I seached recent history of makeup for you. It includes 1900-1950's. After this episode, we will talk about 1950-2000's Makeup Icon's. I love those years! It inspires me about a lot of topic. If you ready we can start it.
A History of 20th Century Makeup – Summary
Cosmetic use by American women during the first decade of the 20th century amounted to just one in five, including any basic toiletry, let alone face makeup. However between 1910 and 1929 – just 20 years, that figure reached over American women, black or white. This extraordinary change in women’s feminine perception of themselves was undoubtedly fuelled by Capitalist mass production and advertising, but also by women’s increasing fight for independence and freedom.
In the 1910’s, the increasing numbers of middle class and working women chose to kit themselves with pots of rouge which served a multipurpose during an average day. Rougewas applied subtly to lips, cheeks and forehead. The idea of ‘choice’ in brands, scents and shades really kicked off after the First World War, with the advent of Hollywood and the spell which actresses such as Theda Bara and Lillian Gish cast over women, the world over.
Kohled eyeshadow, use out of necessity to emphasize actresses eyes ( as in theater) now became an acceptable form of feminine enhancement, and brands such as Max Factor, Maybelline and Revlon soon had women spending over 1$ Billion dollars annually by 1922. By the end of the Roaring Twenties, women could choose from over 3000 face powders and several hundred rouges. One huge change in the criterion for wearing makeup by the early 20th century was a persons ‘gender’.
In past eras, it was quite common for men to be feminine if they chose, and the wearing of makeup in the courts of Europe was extremely common, even by the early 19th century.
But by 1930 – women has dominion over makeup and this ‘gender identity’ has not essentially changed in the past 80 years. The wearing or not wearing of makeup is the first choice made by many transgender men and women, as a declaration of their true gender identity.
The rise of consumerism in the 1930’s continued to link appearance and femininity with the need for beauty products and women happily embraced the idea. By the war years of the 1940s, the papers wrote regularly of the ‘fears’ of women losing their femininity’ by having to take on ‘men’s work’ and furthermore went on to praise women who managed somehow to ‘remain glamorous’ whilst assembling lethal bombs to be dropped on the enemy.
One of the few cosmetic items to avoid rationing was a girls trusty lipstick. this was considered by both men and women in all sides of the conflict as ‘necessary to maintain national morale’. A Tangee advert in 1943 wrote that “A women’s lipstick is an instrument of personal morale that helps her to conceal heartbreak or sorrow”
By the 1950’s, over 90% of women used lipsticks and rouge, and this was a reflection in many ways of the expanding middle classes in the western world.the habit of ‘making up’ was now so firmly ingrained in the psyche of a woman , that she felt ‘undressed’ if she went outside her home without a splash of cosmetics on her face.This idea of feminine self expression has essentially remained ever since. The story of makeup is an entertaining one, which conjures up feelings and images of femininity and glamour which will forever find appeal in the evolving human race.
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